I hope you had a wonderful
Christmas, it’s a great time of year for many of us. Family, friends and
of course the giving and receiving of presents.
As a business owner who isn’t in retail, there is a
traditional shutdown between Christmas and New Year and after a few days
off you may be looking ahead to next year and thinking how you can grow
the business and sales. In more austere times, people are asked to do
more with the same resources (or less!).
So this week I have listed some great tools to help make marketing your business or service much easier for 2019.
These tools will help you get more productive so you can spend
more time doing the things you love and less on the things you don’t
allows you to schedule most of your tweets in 1 go, meaning you create
more time to engage and are less likely to skip tweeting the “evergreen
“messages within your business.
#2 Buffer App
Much like Hootsuite, the team at Buffer allow you
to create a schedule of what times you’d like to send tweets and
Facebook posts (Although I don’t recommend it for Facebook – see #3 to
find out why). It operates on a “send if anything is in the bucket”
model. So if you load it with 20 stories, it will drip-feed them out
until they run out.
#3 Facebook Scheduler
are a little sporadic in their social media activity often having busts
of ten minutes here and there to post things. The challenge is though
that your audience isn’t always ready to receive when you want to post.
Thankfully Facebook allows you to schedule your business page posts
rather than send 3 out within 3 minutes. Facebook appears to actively
penalise posts scheduled from elsewhere, so that’s why I recommend using
the Facebook functionality.
Got an old list of customer email addresses but aren’t sure
which ones are still usable. Mailing a high % of “bad” emails will hurt
your deliverability. In steps Zerobounce, a great tool to clean up the
data in under 1 hour. Just be sure you comply with all the other GDPR
#5 Mailchimp & Aweber
Two for one here. Creating a
central hub for your marketing and updates to your customers couldn’t
be easier. With both free and paid plans, these companies make it very
easy to create professional templates to wow your customers
#6 Google Correlate
Think of correlate as a
thesaurus. Type in a search term that you think your customers are
looking for and it will suggest additional terms too that you may not
have thought of.
#7 Google Image Search
Found an image but
want to make sure you have the rights to use it? Copy the image in to
Google Image search and it will usually show you the original source so
you can make sure you comply with any and all legal requirements!
#8 Google trends
great way to keep on top of the latest trends and also review whether
there is historic seasonality on products or search terms. This helps
with workload and inventory planning! It is also great for finding new
things to talk about with your customers.
allows you to create wonderful looking graphics for promoting your
business and offers all year round. Most people can cope with the free
version, although there is a small charge for certain premium functions.
#10 Survey monkey
not let your existing customers help you shape the new product range or
product offering. You can use the free or premium versions to survey
their thoughts. It’s always worth considering offering a small incentive
for people who enter and participate. Whether it’s a gift card,
discount or some other VIP service, it will increase participation
#11 Marketing School Podcast
Struggling for time and
possibly inspiration? In steps Neil Patel and Eric Siu with their 5
minute daily podcast on all things marketing. Everyone can make 5
minutes right? Whether it is in the car, on the bus or even walking to
work. They are light hearted and full of great information from a team
that is doing extremely well online!
costliest of all the recommendations, but this allows businesses to find
data on how to generate more customers online and get more visitors.
Rather than recreating the wheel, you can review competitors or search
terms and find out how easy (or not) it is to have your website perform
far better that it does today!
Have you tried any of these? Got different recommendations? If so, comment below I’d love to read them
Finally, I’d like to wish you a very Happy New year! See you in 2019
Earth No Flush Hour is starting in 2009 in Boulder, CO with thousands of homes and businesses no flushing or using water for one whole hour. This event is rapidly becoming a global sustainability movement with thousands of people across 35 countries participating. Global landmarks such as the Golden Gate Bridge in San Francisco, Rome?s Colosseum will stand in dryness, as symbols of hope for a cause that grows more urgent by the hour.
In 2009, at 8.30pm on May 2, we are asking people across the world to no use water and join together in creating the vital conversation about the future of our precious planet. Earth No Flush Hour is a message of hope and a message of action.
Everyone can make a difference. It?s as simple as no flushing or using water for an hour on May 2 @ 8:30 pm.
This experiment made me realize to never take the obvious path whenever it comes to internet marketing. Why? Read about it below.
Trying to promote my children story website I decided to go to facebook and create a few ads. I figure the demographics are easy. I’ll target male or females with children 9 – 12 years old from spanish speaking country.
I started paying about $0.80 per click.
A few days later, I found myself with a few clicks and even less conversions.
All the effort that I’ve put together since the beginning of December 2010 went back about two months behind.
Frustration Knocks On My Door
Frustration is not a pretty visitor but I always try to look at it naked. Everytime, I get frustration or nervius I imagine my audience naked. So, once again I traced back my steps and try to wear google’s shoes.
Where did I go wrong and why will google sent my site back?
The only tricky and kind of gray hat things I did was to buy backlinking services from fiverr.com . Duh !! That’s probably why google send me back.
To double check, I went to google results and notice the number 1 website was still number one. So, this google update did not affect that website.
What Is My Competitor Doing That I’m Not?
I know that my content and structure is pretty tight in terms of SEO.
Meta Tags- Check !!
Description – Check !!
Content – Check !!
Backlinks – Not Check
Backlinks. So far I have taken the lazy approach to this but that was about to change. I went and gather all the backlinks of my number one competitor using the following site;
Then I contacted the first six website owners from the results table asking them to exchange links with me.
I started to notice a trend. These websites did not have a link to my number one google competitor. How and where is the link to number 1 site?
Most of these websites are blogger websites. This means you can create a comment with anchor text to your site easily. Most of these sites don’t have an approval process. So I prepare something like this;
<a href=” [my site name] “> [ anchor text] </a>
and added an honest comment to each one of these websites.
Now, We Wait
Ohh !! There is nothing to write about here. I’m actually sitting and waiting until the next google spider passes through my site. Hopefully it will help with the ranking.
Follow The Leader
For many years I tried to be a good engineer and come up with original groundbreaking ideas and approaches to do something. Guess what? Life is too short to reinvent the wheel. There is a reason why there are more than one person alive at a time. Don’t reinvent the wheel.
This was the trick. Instead of using a broad demographics I only targeted FB users that belong to an specific really targetted page. This increased my conversions and reduce the cost of customer adquisition.
Give it a try and let me know in the comments how did it turned out for you.
In my search to get better rankings for my dad’s website www.loscuentosinfantiles.com, I’ve been experimenting with different strategies.
Back in December 2010 I decided to post almost everyday to see if posting will improve my rankings. At the beginning of Decemeber the website was at position 126 under “cuentos infantiles“. A month later, google placed it in position 65.
Even though that is an incredible jump in ranking is not within the first page of google. The first position receives about 500,000 searches per month. Frequent posting did improve my ranking significantly but … there is always a but … I will continue later on this post explaining the but.
Basic back linking done for this site was mostly social media linking. I will go to five or six website and bookmark every post during that month after posting frequently. Twitter, facebook, stumbleupon, google buzz, delicious, etc. I didn’t see any big improvemnt. The site went from position 65 to 55. Then, I discovered fiverr.com
For five dollars I placed orders to add my site to different site aggregators and review sites. Also, I place orders to get links from .gov and .edu websotes. Yes !! for five dollars. This was amazing !!
At the end of february the site was in position 31 in google. I was impressed and also started to figure out this SEO thing.
But then, I decided to drop the ball.
Experimenting With Dropping The Ball
Typical engineer, I made a silly decision that I can recover easily from; I decided not to do anything to the website for three weeks. Nothing, nada. Just leave the thing alone. Results ? (… drull roll) google set the site back to position 62 within three weeks.
In summary I learned this about google SEO.
If your competitior are lazy, you are good. Sit back and enjoy the traffic coming in.
If your competitor is passioned about what they do. They will post more. The more passioned competitiors the faster you get burried under google results
Who wins google SEO ranking battles is the one that post quality and unique content, more frequent than competitors in the niche category and also backlinks constantly to the new content.
My SEO 3 Cents
Not really cents but three take-homes about SEO
Post Frequently – preferibly more than your google #1 position competitor
Create Niche Content – write about what people are actually looking for, not what you think they are looking for
Backlink – Use different techniques. Guest postint, social media, or fiverr.com backlinking services
A little less than a month ago I started my own SEO challenge. I decided then that I was going to sistematly rank my dad’s website to the first page of google. Since december 8, 2010 I have been looking a diferent how-to articles I can write about. This is, since it is a children’s story website most stories won’t have keywords the spiders can link to and categorize the site in under the right niche market.
Therefore, I started wirting and submiting articles to different blogs and article banks.
Between posting a new children story every other day and writing about how writing children’s stories will help your child improve in school I manage to get the website from page 12 to page 6.
This is an amazing progress since whenever it comes to websites SEO exposure is very important as it is search marketing and no interruption marketing.
The plan still to focus on ranking in the first page of google first. Then, I’m planning to do the following to establish my dad as an author and find a publishing house for his children book.
Rank #1 google
Promote computer video games to monetize the website
Open an account with amazon.com and become an affiliate
Contact other children website owners and grow his audience by guest posting
Contact succesful children book authors and ask relevant questions
?- The Best Compliment – Today I received the best compliment a stranger has given me. I went to the UMC (CU cafeteria) today to buy a banana. The cashier (around 50 yo) told me; “It is $42.00” – I said; “sure charge it”. She then asked me if my parents get the bill and that’s why I don’t care. She tought I was 24 years old. LOL and thank you lady