I hope you had a wonderful
Christmas, it’s a great time of year for many of us. Family, friends and
of course the giving and receiving of presents.
As a business owner who isn’t in retail, there is a
traditional shutdown between Christmas and New Year and after a few days
off you may be looking ahead to next year and thinking how you can grow
the business and sales. In more austere times, people are asked to do
more with the same resources (or less!).
So this week I have listed some great tools to help make marketing your business or service much easier for 2019.
These tools will help you get more productive so you can spend
more time doing the things you love and less on the things you don’t
allows you to schedule most of your tweets in 1 go, meaning you create
more time to engage and are less likely to skip tweeting the “evergreen
“messages within your business.
#2 Buffer App
Much like Hootsuite, the team at Buffer allow you
to create a schedule of what times you’d like to send tweets and
Facebook posts (Although I don’t recommend it for Facebook – see #3 to
find out why). It operates on a “send if anything is in the bucket”
model. So if you load it with 20 stories, it will drip-feed them out
until they run out.
#3 Facebook Scheduler
are a little sporadic in their social media activity often having busts
of ten minutes here and there to post things. The challenge is though
that your audience isn’t always ready to receive when you want to post.
Thankfully Facebook allows you to schedule your business page posts
rather than send 3 out within 3 minutes. Facebook appears to actively
penalise posts scheduled from elsewhere, so that’s why I recommend using
the Facebook functionality.
Got an old list of customer email addresses but aren’t sure
which ones are still usable. Mailing a high % of “bad” emails will hurt
your deliverability. In steps Zerobounce, a great tool to clean up the
data in under 1 hour. Just be sure you comply with all the other GDPR
#5 Mailchimp & Aweber
Two for one here. Creating a
central hub for your marketing and updates to your customers couldn’t
be easier. With both free and paid plans, these companies make it very
easy to create professional templates to wow your customers
#6 Google Correlate
Think of correlate as a
thesaurus. Type in a search term that you think your customers are
looking for and it will suggest additional terms too that you may not
have thought of.
#7 Google Image Search
Found an image but
want to make sure you have the rights to use it? Copy the image in to
Google Image search and it will usually show you the original source so
you can make sure you comply with any and all legal requirements!
#8 Google trends
great way to keep on top of the latest trends and also review whether
there is historic seasonality on products or search terms. This helps
with workload and inventory planning! It is also great for finding new
things to talk about with your customers.
allows you to create wonderful looking graphics for promoting your
business and offers all year round. Most people can cope with the free
version, although there is a small charge for certain premium functions.
#10 Survey monkey
not let your existing customers help you shape the new product range or
product offering. You can use the free or premium versions to survey
their thoughts. It’s always worth considering offering a small incentive
for people who enter and participate. Whether it’s a gift card,
discount or some other VIP service, it will increase participation
#11 Marketing School Podcast
Struggling for time and
possibly inspiration? In steps Neil Patel and Eric Siu with their 5
minute daily podcast on all things marketing. Everyone can make 5
minutes right? Whether it is in the car, on the bus or even walking to
work. They are light hearted and full of great information from a team
that is doing extremely well online!
costliest of all the recommendations, but this allows businesses to find
data on how to generate more customers online and get more visitors.
Rather than recreating the wheel, you can review competitors or search
terms and find out how easy (or not) it is to have your website perform
far better that it does today!
Have you tried any of these? Got different recommendations? If so, comment below I’d love to read them
Finally, I’d like to wish you a very Happy New year! See you in 2019
Self-motivated person with an entrepreneurial spirit that can help you grow your businesses.
Enjoys learning new skills, has a good grasp on digital marketing
Responsibilities include but not limited to:
Calling on current and perspective clients
Developing new business strategies
Seeking out and pursuing new business opportunities
Website and social media marketing
Editing and occasional copy-writing
Some administrative tasks to include order tracking and project management
A successful candidate will bring fresh ideas to the table, enjoys working in a collaborative environment, and values producing excellent work. This person is also a great communicator in person, on the phone, and via email.
erbal and written
-Should be very organized and able to productively multi-task
Hours: 15-20 a week with opportunity to grow
Compensation: Hourly plus Commission
2 plus years of marketing and/or business experience
Has a good grasp of the Internet, Websites and Social Media
Good technical skills
Catches on to new technologies quickly
Professional demeanor both through email and on the phone
Good communication skills – verbal and written
Should be very organized and able to productively multi-task
Help with design, development or repair of your Microsoft Access database.
Some things about me:
– 15 years of experience as an independent consultant for Access development projects
– Many references.
– Masters degree in Biostatistics.
– Have taught business development at the Boulder Small Business Development Center.
I can wrap my mind around just about any project you might throw at me.
Let me know what I can do to help your business!
Currently accepting projects of any size. Will work via virtual office
or on-site (in the Denver/Boulder area). Discounted rate schedule for
non-profit organizations and green businesses.
– understanding what you really want and providing it!
– developing new databases from beginning to end
– fixing your current MS Access database to run faster, more reliably, and fully featured
– building easy-to-use user interfaces
– creating dashboards to display your current key data points, at a glance
– incorporating intelligence into the flow and logic of your database
– utilization of extreme mathematical calculations
– training you to develop/use your own MS Access databases
– integrating MS Access databases with other databases, such as Quickbooks
– all versions of MS Access, and conversion between versions
– VBA programming
– mathematics, statistics, business intelligence, data mining
– small business finance
– database design
– staying on target, on budget, on deadline
is the world’s leader in customer experience optimization, allowing
businesses to dramatically drive up the value of their digital products,
commerce and campaigns through its best in class experimentation
software platform. By replacing digital guesswork with evidence-based
results, Optimizely enables product and marketing professionals to
accelerate innovation, lower the risk of new features, and drive up the
return on investment from digital by up to 10X. Over 26 of the Fortune
100 companies choose Optimizely to power their global digital
experiences. Optimizely’s impressive customer list includes eBay, FOX,
IBM, The New York Times and many more global enterprises.
is the industry leader in web and mobile optimization and
experimentation platform. We enable businesses to show the right thing
to the right person at the right time by turning data into action.
Optimizely is looking for mid to senior level Data Analyst who can
provide analytical support and a strategic perspective to our internal
partners throughout the organization by delivering valuable business
insights to drive actions. As a data expert, you will define the key
metrics by working with department stakeholders and model them in the
unified business model layer of our analytical system to provide
recommendations, and eventually help them drive business decisions to
enhance the service to our customers. You have a strong technical and
quantitative analysis background, and an exceptional ability to distill
and communicate complex data.
What you and your team will be doing:
Own KPIs and business dashboards, using SQL, to enable business performance management
Conduct quantitative research, and perform statistical analysis and feature engineering using Python/R to analyze data, and develop actionable insights
Analyze and interpret statistical data to understand the relation between different variations of experiments and other product features of Optimizely
Collaborate with members and executives of other departments to execute on strategic initiatives through project-based research and ad-hoc analysis.
Implement predictive statistical models using data science and machine learning algorithms like supervised and unsupervised learning on customer and product data sets to identify key drivers of Optimizely’s business
Drive efficiencies in business with automation of data and information, and identify areas of opportunity where existing data could provide enhanced business benefit
Translate technical findings to non-technical audiences, and communicate it through the use of well-designed visualizations using tools such as Looker, Tableau etc
As the Digital Marketing Specialist at Lawgical you are highly organized, goal-oriented, deadline-driven and are meticulous with your attention to detail. The Lawgical marketing team is lean and agile, and in this role you recognize the need to roll up your sleeves to identify opportunities to maximize customer revenue/conversions and increase our brand awareness and loyalty. It’s important for you to be an in-house subject matter expert — understanding your customer’s and the industry trends — to effectively communicate to our potential customers.
While self-motivated and autonomous, you work (and communicate) closely with your marketing and sales colleagues to set goals and a roadmap to achieve them. Ultimately, this translates into delivering campaigns that are aligned with the company’s mission and priorities. You are revenue and results oriented and create content, emails, and marketing materials around expanding client base.
You have strong communication, design, and analytical skills that support your primary goal of creating digital campaigns that drive revenue growth (new customer acquisition, retention, cross-selling and upselling).
* Manage email campaign calendar for up to 4 brands * Create targeted email campaigns * Develop graphic and content assets for email campaigns * Create campaign landing pages * Measure campaign results and effectiveness * Distribution Optimization (determining optimal time, frequency, messaging, etc) * Develop campaign ideas based off company analytics and results * Identify audience and tailor content/campaigns around target customers * Identify channels’ partners and content distribution opportunities * Curate and manage email marketing lists and segments * Coordinate campaigns with sales and marketing teams * Create, update, and manage lead nurturing and drip campaigns * Code responsive email templates in HTML and CSS * Automate marketing tasks and processes * Create, buy and track effectiveness of social media campaigns * Maintain PPC ad campaigns
Experience and Skills * 2+ years experience setting goals and developing a plan to achieve them * 2+ years of experience with email marketing, lead nurturing, marketing automation, and marketing analytics * 2+ years of experience with PPC advertising * Experience with social media advertising * Experience with email marketing tools (e.g., MailChimp, Campaign Monitor, etc) * Experience with list management, targeting and segmentation * Experience with A/B testing * Strong written skills and experience with blogging * Strong analytical skills * Video editing a plus, but not required * Experience with Zapier (or other automation tools) a plus * Proficient with spreadsheet and graphics software
How to Apply Please send an HTML email campaign to firstname.lastname@example.org promoting yourself as Lawgical’s next Digital Marketing Specialist.
Please include… * a link to your resume * salary requirements * an original graphic you created * your favorite gif of all time * all other elements that make an email campaign effective
YouTube (If you plan to create regular content to drive leads)
Lead Generation Approach
Create Lead Gen Excel Tracking Sheet
Create Email Templates
Create Facebook Message Templates
Create Cold Calling Script
Leave Behind Documents
Audits or Leave Behind Documents
Product Offering pdf
Operational Workflows (How you’ll handle new customers when you sign them up)
Campaign Planning & Integration
Scheduling and Posting
Content Creation & Review
Ad Creation & Review
Campaign Data Management & Review
Content Calendar Plan
Client Campaign Reporting Plan
Weekly Networking Meeting Schedule
Our agency provides advertising and marketing services to agencies and brands. The owner handles most of the workload herself along with help from contractors. Speaking of contractors, the owner is currently in need of an assistant. She is looking for an experienced, intelligent, enthusiastic, dependable, and hard-working part-time contractor. This person will be responsible for assisting with digital advertising operations and behind-the-scenes account management for 2-3 clients.
Specifically, the Advertising Assistant’s tasks will include:
• Executing Facebook, Instagram, and LinkedIn campaigns • Setting up marketing pixels in Google Tag Manager • Setting up goal and event tracking in Google Analytics • Setting up e-commerce tracking in Google Analytics • Trafficking digital advertising campaigns • Reporting on live digital campaigns • Optimizing live digital campaigns • Assisting with post-campaign performance presentations • Assisting with task and project management • Executing programmatic advertising campaigns
The owner will provide assistance on all of the above tasks.
• Minimum two years Account Coordinator experience • Minimum two years Facebook Business Manager experience • Experience with other types of social media advertising a plus (Twitter, LinkedIn, etc.) • Minimum one-year experience with Double Click Campaign Manager • Six-months experience with DoubleClick Bid Manager • One-year experience with Google Tag Manager • Project management experience • Strong proficiency in Excel and Power Point • Working knowledge of important advertising metrics such as impressions, clicks, click-through rate, conversions and cost per conversion
Skills/Traits desired for this position are • Assistant not afraid to pick up the phone and get things done • Strong communication & listening skills • Strategic/analytical thinking • Problem solving • Team player • Self-driven & motivated • Ability to jump in with little direction • Organized • Thirst for learning new things
A degree or concentration in advertising, marketing, communications or business administration preferred.
This position would start as a part-time contractor at 15 hours per week. Work from our home office in North Boulder for ½ a day 2 days per week is likely. Other work can be done from home.
Earth No Flush Hour is starting in 2009 in Boulder, CO with thousands of homes and businesses no flushing or using water for one whole hour. This event is rapidly becoming a global sustainability movement with thousands of people across 35 countries participating. Global landmarks such as the Golden Gate Bridge in San Francisco, Rome?s Colosseum will stand in dryness, as symbols of hope for a cause that grows more urgent by the hour.
In 2009, at 8.30pm on May 2, we are asking people across the world to no use water and join together in creating the vital conversation about the future of our precious planet. Earth No Flush Hour is a message of hope and a message of action.
Everyone can make a difference. It?s as simple as no flushing or using water for an hour on May 2 @ 8:30 pm.
Marketing Manager to help us make Punch Bowl Social one of the most engaging, exciting and innovative brands.
Extensive knowledge of digital marketing with a strong background in working with rapidly expanding startup organizations.
Positive attitude, a tireless work ethic and an insatiable appetite for growth.
As a Marketing specialist you should be a competent professional able to grasp consumer behavior trends and generate creative ideas.
You should also be well versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.
Punch Bowl Social innovates and leads a modern authentic approach to the “eat-ertainment” category by effectively combining a diner-inspired scratch-kitchen, craft beverage program, and entertainment in a highly curated design-forward environment.
In addition to our passion for providing exceptional food & drink, we are committed to personalized customer service and creating an environment of inclusion and support across our entire organization.
We seek individuals with an authentic respect for people and a passion for our trade.
5+ years experience in commercial marketing or agency marketing.
Strong background in digital marketing with a passion for staying up to date on trends.
Proven self-starter with a proactive mindset.
Experience and interest in working with a fast-moving, startup organization.
Consistent and strong collaborator who elevates the work of cross-functional teams.
Proven ability to build and maintain working relationships.
Experience with Keynote, Excel, InDesign, etc.
Above average communication and presentation skills- both oral and written.
Strong attention for detail with the ability to multitask in a deadline driven environment.
3+ years’ experience in a marketing specialist or similar role
2+ years in a graphic design roll
Strong organization, detail oriented with prioritization skills
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
Proficiency with Google Analytics and web analysis tools
Ability to work well in a fast-paced, collaborative environment
Strong understanding of Microsoft Office programs
Excellent analytical, communication and presentation skills
Help develop strategies and tactics to get the word out about Punch Bowl Social and drive traffic to individual stores.
Deploy successful marketing campaigns and own the implementation from ideation to execution.
Work with individual stores to understand their short and longer-term marketing needs, and communicate those needs to internal teams.
Partner with external PR team to develop and coordinate local market activities and opportunities.
Planning and overseeing production of print, digital and direct response advertising.
Planning and overseeing production of print, electronic and direct mail advertising for the company.
Copywriting for internal communications and sales materials as needed.
Assist in the management and implementation of amendments to Company Website.
Measure and report performance of marketing campaigns, gain insight and assess against goals.
Participate in the development of strategic marketing plans for 2019 and beyond.
Support NRO activities, as needed.
Social media support, as needed.
• Develop marketing strategies for projects, including company websites and social media along with plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.) • Conduct market research to find answers about consumer requirements, habits and trends • Brainstorm and develop ideas for creative marketing campaign results and project recommendations to senior management team • Create and execute lead generation programs • Knowledge of HTML, CSS and web development tools desired • Analyze data to determine campaign efficiency • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) • Ensure creative marketing materials undergo regular review and adhere to brand guidelines
If you are interested in becoming part of a nationally expanding concept, with significant growth opportunities, we look forward to reviewing your resume. Please click the link to apply. Outside placement agencies and recruiters will not be considered. Please do not contact the above mentioned location.
Comscore is seeking an Associate Data Analyst in Reston VA for the
Custom Analytics team that will support the Financial Services vertical
and organizational goals by providing industry knowledge and analytical
thinking.Working as part of the Custom Analytics department within the
company, this individual will work hands-on with the vast array of
Comscore data assets to maintain data quality,analyze data trends,
champion data driven insights on online consumer behavior, and expand
current product offerings. Additionally, this individual will work
within a creative environment to manipulate data, statistically analyze
data and convey findings to stakeholders.
What you’ll do:
Drive custom analytical analysis across a wide range of data assets including PC, Mobile and TV data.
Work effectively with client services to deliver data on an ongoing and custom basis and ensure data meets clients needs.
Preserve quality data by implementing team-wide standard and
independent QA processes, maintaining proprietary data collection
programs, and resolving any data anomalies.
Understand core products by researching industry trends, knowing the base data used in all delivered reports.
What you;ll need:
Bachelors degree in a quantitative subject such as Statistics, Engineering, Economics, Computer Science, etc.
Experience in data analysis and problem solving with big data.
Experience with SQL or knowledge of relational databases and methods for efficiently retrieving data.
Ability to think creatively and solve complex problems.
Excellent verbal, written and computer communication skills with strong analytical and troubleshooting skills.
The nature of the teams dynamics will require an individual that is
able to work closely in a collaborative role with other team members,
as well as complete tasks individually as assigned.
Strong analytical/critical thinking and innovation skills.
Self-motivated, fast learner, creative, team player willing to help
others. Flexible and able to work fast under tight deadlines with
demanding quality requirements. Project management skills, including
the ability to handle multiple projects in a fast-paced environment
At Comscore, we’re pioneering the future of cross-platform media
measurement, arming organizations with the insights they need to make
decisions with confidence. Central to this aim are our people who work
together to simplify the complex on behalf of our clients &
partners. Though our roles and skills are varied, we’re united by our
commitment to five underlying values: Integrity, Velocity,
Accountability, Teamwork, and Servant Leadership. If you’re motivated by
big challenges and interested in helping some of the largest and most
important media properties and brands navigate the future of media, we’d
love to hear from you.
Comscore (NASDAQ: SCOR) is a trusted partner for planning,
transacting and evaluating media across platforms. With a data footprint
that combines digital, linear TV, over-the-top and theatrical
viewership intelligence with advanced audience insights, Comscore allows
media buyers and sellers to quantify their multiscreen behavior and
make business decisions with confidence. A proven leader in measuring
digital and set-top box audiences and advertising at scale, Comscore is
the industry’s emerging, third-party source for reliable and
comprehensive cross-platform measurement. To learn more about Comscore,
please visit Comscore.com.
EEO Statement: We are an equal employment
opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color, religion,
national origin, sex, disability status, sexual orientation, gender
identity, age, protected veteran status or any other characteristic
protected by law.
To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.
At this time, Comscore will not sponsor a new applicant for employment authorization for this position
Master Data Analyst
Business Data Analyst II
Apply NowDate posted 12/12/2018
Requisition Number: 231952BR
Location: United States – Connecticut – Stamford
Zip Code: 06901
Area of Interest: Operations/General, Telecommunications
Position Type: Full Time
JOB SUMMARY Responsible for the
development and documentation of billing solutions to address business
needs. Understands business process and the systems utilized to
implement business process to achieve Company goals. Assists in the
completion of billing application projects at the corporate level.
Facilitates the gathering of data from various systems and sources to
perform analysis, design and business impact assessments for billing
MAJOR DUTIES AND RESPONSIBILITIES Actively
and consistently support all efforts to simplify and enhance the
customer experience and the needs of internal clients and projects.
analyzes, refines, validates, documents and maintains complex systems
requirements for requests related to billing systems and reporting
Analyzes system interdependencies, system requirements,
risks, and risk mitigations that could impact or be impacted by the
delivery of new products, services, processes and/or support
technologies including assessing and communicating impacts of systems
changes and/or outages/risks to the business.
Defines, documents, implements, communicates and tracks related systems rules, policies and configurations.
Makes recommendations based on data for process improvement and strategic business decision making.
Assists in the implementation of billing software standards and processes.
Delivers on project commitments and assists team members to ensure timely project completion.
Understands policies, procedures, and practices for analysis of business performance and impact.
Develops communication documentation to support deployment of reporting and application solutions to end users.
Performs other duties as requested by supervisor
REQUIRED QUALIFICATIONS Skills / Abilities and Knowledge Ability to read, write, speak and understand English Ability to communicate orally and in writing in a clear and straightforward manner Ability to communicate with all levels of management and company personnel Ability to handle multiple projects and tasks Ability to make decisions and solve problems while working under pressure Ability to prioritize and organize effectively Ability to show judgment and initiative and to accomplish job duties Ability to use personal computer and software applications (i.e. word processing, spreadsheet, etc.) Ability to work independently Ability to work with others to resolve problems, handle requests or situations Ability to perform detailed business analysis and design Ability to effectively consult with department managers and leaders
Education Bachelor’s degree in Information Technology or business related field, or equivalent experience
Related Work Experience 3 Years Overall general Systems and Applications Experience 2 Years Data collection and database design 2 Years Reporting Systems Experience 3 Years Project Management 2 Years Documentation and Design
PREFERRED QUALIFICATIONS Skills/Abilities and Knowledge Knowledge of business process re-engineering Knowledge of cable television products and services Knowledge of operating systems including NT, desktop productivity software and client/server system architecture Knowledge of database/reporting systems (SQL, Oracle, .NET, Crystal, etc) Knowledge of basic ETL concepts and systems (SSIS, Informatica) Knowledge of Structured Query Language (TSQL, PLSQL) Knowledge of SQL Server Reporting Services
WORKING CONDITIONS Office environment
The Spectrum brands (including Spectrum Networks, Spectrum
Enterprise and Spectrum Reach) are powered and innovated by Charter
Communications. Charter Communications reaffirms its commitment to
providing equal opportunities for employment and advancement to
qualified employees and applicants. Individuals will be considered for
positions for which they meet the minimum qualifications and are able to
perform without regard to race, color, gender, age, religion,
disability, national origin, veteran status, sexual orientation, gender
identity, or any other basis protected by federal, state or local laws.
Dec 12, 2018
White Plains, NY; Louisville, , NY, US
USO – Danone Foods, Inc, a subsidiary of Danone, is looking forMaster Data Analyst in United States (US) for White Plains, NY; Louisville, CO
Danone is a global food company holding top positions in healthy food
through its four businesses: Fresh Dairy Products, Early Life
Nutrition, Waters, and Medical Nutrition. Its mission, bringing health
through food to as many people as possible, embodies commitment to human
progress and business success. It gives meaning to the work of our
100,000 Danoners worldwide on an everyday basis.
For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside.
The Master Data Analyst will be
responsible for creation and maintenance of the Material, Vendor and
customer Master Data for all of the business units within Danone North
America. The Master Data Analyst will be responsible for monitoring Raw
Materials, packaging materials, finish goods, vendor and customer
master data with the purpose of improving data quality and timing. It
will act as a liaison between the different business functions and our
3rd party data management team.
ESSENTIAL JOB FUNCTION
• Standardize data convention across multiple business units; including
creation and maintenance of processes, finding and implemening the use
of common tools
Master Data Maintenance and Business Analysis
• Analyze and Propose master data creation process improvement and identify, troubleshoot, and correct issues
• Provide guidance for master data maintenance to cross functional teams responsible for entry of key data
• Support the Master Data Manager with the day to day material, vendor,
customer creation and pricing maintenance and ongoing maintenance for
• Support the finance team during budget period with data reporting and data uploads
• Utilize analytical skills to improve master data oversight
• Continuous improvement to our product lifecycle process for finish
product, raw and packaging materials Vendors as well as customer Master
• Drive the Material inactivation process by running report and keep up to date all material master data inactivation within SAP
• Work closely with material planning team and supply planning team to
clean up and update material master data for discontinue materials in
coordination with the BOM team as well
EDUCATION AND EXPERIENCE REQUIREMENTS
Any equivalent combination of education and experience, which provides
the applicant with the knowledge, skills, and abilities required to
perform the job, will be considered.
• Bachelors degree required, with degree in Information Systems or Supply Chain preferred
• Minimum of 2 year of experience working with SAP master data required
• Demonstrated analytical competency
• Experience using mass maintenance tools (like Winshuttle) preferred
• Experience Using Orsoft Workflow tool a nice to have
• Customer Focus – solicits and uses feedback for continuous improvement. Strives for quality and excellence.
• Accountability – takes a no excuses approach to making things happen. Takes responsibility for own actions and results.
• Teamwork – Actively assists to move the team toward the completion of goals
• Communication Skills – Effectively expresses ideas and thoughts verbally and in written form.
• Collaboration – Establishes collaborative relationships to achieve objective